This year Paula’s Ibiza flourishes into a fully-rounded collection complete with vibrant fragrance and playful accessories. “Paula’s Ibiza embodies the spirit of letting go” says creative director Jonathan Anderson. “In this collection the sense of escapism and joy becomes total. As a positive and energizing message, I believe it is very apt for this moment.”
To ensure a better future for children in socially vulnerable groups affected by COVID-19, LOEWE will be donating 40 euros to educational projects for every product sold in the Paula’s Ibiza fashion collection between April and August 2020 in LOEWE stores and on loewe.com, starting with an initial donation of 500,000 euros. To learn more about this project, click here.
Shot by Gray Sorrenti in New Delhi, the campaign brings the vibrancy of the clothing to a lively apex. Protagonists are captured at private parties in Dilliwalen havelis, riding scooters and tuk-tuks along rarely seen corners of the capital, BMXing on rooftops, and amongst members of its B-Boy subculture.
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